BIG

The first time I came across this website, I founded very interesting. The website www.big.dk is a site of architects from Copenhagen. The navigation system is fun and interesting because the links are these colorful illustrated icons that represent a project that the firm worked on or build. When hovering on the icons an image of the project is shown which facilitates the users navigation experience because it allows them to see the project before hand. This also can help speed the navigation process when the user is trying to find a specific project as oppose to clicking on every link to find the project. The hierarchy and focal point of the site has to be the colorful icons that appear on the home page which then link you to images of the project. The layout and design I find to be successful because of the many colors and icons they use. The white background and grid layout also helps the icons read clearly and facilitates the navigation process. The site is really simple to navigate; the only links are the colored icons that populate the homepage which then links you to the actual images of the each project. This site also uses a lot of images to illustrate the process of every project and physical models that they built. Everything on this site is very blocky as was the text. I thought the text font worked really well with the design and structure layout of the site because of the rigid theme. This is also another site I found that didn’t utilize a lot graphic design because of the many colors the icons and images had. Having a lot of images worked really well and made sense for the site because of the type of company it is. Overall some of the most successful features I found were the design simplicity, the usage of images, and the little use of text. When navigating through the site text doesn’t become important because the images are diagram very clearly. In addition, there were also icons that were interactive which I found it to be a successful feature because it draws users to navigate and explore the site for longer time periods. Finally, I think it could be really interesting and fun if website would just saturated the homepage with these more colorful icons which can make it more catchy and excited.

BT 3D Tim Borgmann

This website www.bt-3d.de showcases artist Tim Borgmann’s work such as 3d graphic, animation, and digital art. The homepage consist of 8 main label links across the top with image links along the left side, and a horizontal ban on top. The hierarchy and focal point are definitely the images of Tim’s work which continues on to the third level of the site. The look of the website stays pretty consistent by having the images as the focal point and text is kept at a minute scale. I think the site is simple to navigate despite the fact the text seems cluttered and of less importance. Some of the text links can be hard to read and navigate because of the lack of emphasis in relation to other text. One feature I found unsuccessful is some links tend to open separate tabs as oppose of keeping the user on the same page. Also the layout and design of the site, I felt needs improvement. The layout is fairly simple but seems unbalanced by having images on one side and small packed text on the other. The design also could be improve especially the title which makes it hard know what exactly the user is looking at and maybe use different font types or font sizes which can help read the site much better. Obliviously this website is mainly focused on the art and images of Tim Borgmann which I think are very superb and work well with the white background. I think the white space works well because the images are just full with color variation and are very powerful. In addition I think it makes sense that it uses more images than anything but feel it can be more compelling by having a better composition and editing some of the text. Overall I rate the website a 6.5 from a 1-10 scale and would just improve on some of the issues I mentioned. Lastly, another feature I thought worked was the resolution of the images. I appreciated the image size because it allowed me to see interesting details of his work and kept me in the website for a longer period of time.